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What is strategy - and does it matter?
Paperback
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- Book Synopsis
- In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
- About The Author
- Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.
- Product Details
-
- ISBN
- 9781861523778
- Format
- Paperback
- Publisher
- Cengage Learning, (20 January 2001)
- Number of Pages
- 151
- Weight
- 240 grams
- Language
- English
- Dimensions
- 8 x 156 x 234 mm
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