Gift a Gruffalo

For every Gruffalo book you buy at Eason, one will be donated to a child in need

Eason have teamed up with with Macmillan Children’s Books and Children’s Books Ireland to launch the "Buy One, Gift One" campaign, aimed at nurturing a love of reading in children across the Republic of Ireland.

From June 29, 2026, for 12 months, Eason customers will have the opportunity to make a direct impact on a child's life. For every Gruffalo book sold by Eason in the Republic of Ireland, Macmillan Children's Books will generously donate a copy of ‘Gruffalo Granny’ to ​national charity ​Children's Books Ireland to gift a child in need.

This initiative aims to gift up to 20,000 books, ensuring more children experience the joy of owning their own story.

To celebrate the launch and bring the beloved character to life, The Gruffalo will be embarking on a special tour, visiting select Eason stores around the country during the first two weeks of July. Families will have a unique opportunity to meet their favourite character at 11:00 AM at the following locations:

• Friday 3rd July: Eason Dundrum, Dublin

• Saturday 4th July: Eason Tallaght, Dublin

• Sunday 5th July: Eason Blanchardstown, Dublin

• Monday 6th July: Eason Arnotts, Dublin

• Tuesday 7th July: Eason Newbridge, Co. Kildare

• Saturday 11th July: Eason Mahon Point, Cork

• Sunday 12th July at 12:30pm: Eason Douglas, Cork

• Wednesday 15th July: Eason Crescent Shopping Centre, Limerick