Key findings from the Eason Research

In 2025, we commissioned a major study of children's and family reading experiences from Amárach Research. The research shows that reading remains a cherished habit for most Irish families with primary school-aged children. While many households enjoy regular reading routines, parents also face challenges like screen time competition and finding ways to keep children engaged as they get older. The study highlights the importance of accessible, relatable books in fostering a lifelong love of reading.

Parent and family reading habits 

• 92% of parents say they are readers themselves

• 44% of parents say they “read a lot.”

• 49% of parents read every few days or more

• 80% of families are moderate or avid readers

• 20% of families identify as occasional or reluctant readers

Reading routines and engagement

• The majority of families have structured reading routines, especially in the evening and at bedtime

• 1/3 of families say the child leads the book choice in shops

• Children’s engagement is highest when they’re being read to or learning to read independently

• Engagement drops significantly during secondary school years

Screen time vs book time

• Nearly 30% of children have 2-3+ hours of screen time daily on school days

• Most children have more than 1 hour of screen time on school days

• Parents cite “too many distractions” and “too little time” as major barriers to reading

Book formats and preferences

• 47% of parents read only physical books; this rises to 54% among women

• Men are more likely to read a mix of physical, audio and digital formats

• Top book formats for children include readers, picture books, graphic novels, and non-fiction

Book discovery and shopping

• Most parents discover children’s books in person - libraries and bookshops are key

• Eason is favourite book retailer

• 1/3 of parents buy books both online and in-store

• 69% parents think showcasing Irish authors, books and settings are ‘very important’ or ‘somewhat important’