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Understanding corporate communications
Paperback
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- Book Synopsis
- With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.
- About The Author
- Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine.Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.
- Product Details
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- ISBN
- 9781032777610
- Format
- Paperback
- Publisher
- Routledge, (05 March 2025)
- Number of Pages
- 296
- Weight
- 570 grams
- Language
- English
- Dimensions
- 229 x 152 mm
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