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Social media in musical theatre
Paperback
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- Book Synopsis
- This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.
- About The Author
- Trevor Boffone is Lecturer in the Women's, Gender & Sexuality Studies Program at the University of Houston, USA. His work using TikTok with his students has been featured on Good Morning America, Inside Edition, and Access Hollywood. He is the author of TikTok Broadway: Musical Theatre Fandom in the Digital Age (2024), Social Media in Musical Theatre (Methuen Drama, 2023), Renegades: Digital Dance Cultures from Dubsmash to TikTok (2021), and editor of TikTok Cultures in the United States (2022).
- Product Details
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- ISBN
- 9781350358560
- Format
- Paperback
- Publisher
- Bloomsbury Methuen Drama, (14 December 2023)
- Number of Pages
- 128
- Weight
- 116 grams
- Language
- English
- Dimensions
- 164 x 120 x 12 mm
- Series:
- See all books in this series
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