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Scientific advertising
Paperback
€9.34
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- Book Synopsis
- A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
- About The Author
- Claude C. Hopkins (1866-1932) ranks among the advertising industry's greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.
- Product Details
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- ISBN
- 9780486836058
- Format
- Paperback
- Publisher
- Search Press, (31 October 2019)
- Number of Pages
- 112
- Weight
- 125 grams
- Language
- English
- Dimensions
- 203 x 127 x 8 mm
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