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Qualitative research for a digital world
Paperback
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- Book Synopsis
- Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research. This book will provide you with · The knowledge you need to advance your qualitative research understanding across all disciplines. · A practical reflection of the application of relevant research methodologies. · An overview of research ideas, cases, and examples. With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
- About The Author
- Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.
- Product Details
-
- ISBN
- 9781529621518
- Format
- Paperback
- Publisher
- Sage, (03 December 2024)
- Number of Pages
- 320
- Language
- English
- Dimensions
- 242 x 170 mm
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