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Principles of persuasion
Paperback
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- Book Synopsis
- In a world where opinions are plentiful and voices compete for attention, Principles of Persuasion offers a measured and thoughtful exploration of the delicate art of changing minds, not through loud insistence, but through gentle persuasion. Drawing upon the enduring traditions of logic, rhetoric, and the ever-shifting influence of circumstance, this work examines the subtle forces that shape belief, inspire agreement, and guide human decision. It is not a treatise on manipulation, but a meditation upon persuasion as a refined craft, an exchange between speaker and listener. Witty in its reflections, yet gracious in its tone, it reveals that true persuasion is neither a matter of force nor a matter of flattery, but a cultivated art founded on integrity, clarity, and mutual respect. These pages offer not a manual of tricks, but an invitation to influence with honour and purpose. Let this be your invitation to persuade and influence with its enduring principles.
- About The Author
- Rashad Kheir was born in Sydney, Australia. He is a Lebanese-Australian writer who carries with him the echoes of the Western and Mediterranean worlds. He writes with a pen that is guided by a focus on inner peace, personal development, and most importantly, the meaning of life.
- Product Details
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- ISBN
- 9781037111303
- Format
- Paperback
- Publisher
- Austin Macauley Publishers, (07 November 2025)
- Number of Pages
- 62
- Language
- English
- Dimensions
- 203 x 127 mm
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