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My life in advertising ; &, Scientific advertising

Name: My life in advertising ; &, Scientific advertising
Author: Claude C. Hopkins

Claude C. Hopkins

16 January 1966

Paperback

€17.99

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Book Synopsis

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

About The Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

ISBN: 9780844231013
Format: Paperback
Publisher: McGraw Hill, (16 January 1966)
Number of Pages: 318
Weight: 458.1 grams
Language: English
Dimensions: 226.1 x 152.4 x 27.9 mm
Series:: See all books in this series
Categories:: Advertising