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Media relations in sport
Paperback
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- Book Synopsis
- As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with foundational principles of communication to prepare students and industry professionals alike with a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry. Any student interested in a career in sports media must possess a distinct set of essential skillshow to interview, how to effectively create and distribute content, and how to deal with communications problems that, given the frenetic pace and global reach of web-based media, now seem amplified. Discussions of event management, publicity campaigns, ethics, regulations, and the law are still not only relevant, but essential for todays sports media professionals, where news travels the world at the speed of a tweet. For undergraduate and graduate level students, the 5th edition of Media Relations in Sport blends and balances how sport media communication has traditionally been crafted, and molds it to ever-evolving strategies for remaining ahead of the game.
- About The Author
- Craig Esherick is an associate professor of sport management at George Mason University in Fairfax, VA. He is the associate director of the Center for Sport Management at Mason and he also works with the U.S. Department of State and their Sports United section on grants that use sport for diplomacy and community building. Esherick is the Mid Atlantic Sports Network's (MASN) prime color commentator for college basketball. In the summer of 2014, he started a three year term as an editor for the Journal of Issues in Intercollegiate Athletics (JIIA). Esherick's life in the sports industry started as a college basketball player and then basketball coach. He was a scholarship member of the Georgetown Hoyas from 1974-78; he received a business degree in finance with a minor concentration in Theology from Georgetown University. Craig also holds a law degree from Georgetown (1982) and has been a member of the DC Bar since 1982.
- Product Details
-
- ISBN
- 9781940067360
- Format
- Paperback
- Publisher
- Fitness Information Technology, (02 January 2026)
- Number of Pages
- 300
- Weight
- 656 grams
- Language
- English
- Dimensions
- 179 x 254 x 23 mm
- Series:
- See all books in this series
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