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Foundations of Sport Management
Paperback
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- Book Synopsis
- Foundations of Sport Management, 4th edition, features content from a comprehensive collection of leading sport management scholars and industry professionals who bring a fresh perspective to the introductory study of sport management. The text provides the fundamental theories and principles of the discipline in a practical and user-friendly format, as well as an abundance of real-world examples in the sport industry. The fifteen chapters thoroughly examine strategies for sport leadership, sport facility management, event management and tourism, sponsorship, analytics, law, governance, ethics, globalization, and other vital topics in the field of sport management. Foundations of Sport Management is essential reading for entry-level sport management students pursuing this field of study and a career in the sport industry.
- About The Author
- R Brian Crow is currently in his fourth year as Associate Professor of Sport Management in the Department of Sport Management at Slippery Rock University, where he teaches Sport Marketing and Sport Communication at the undergraduate level and Sport Marketing and Sport Budget and Finance in the graduate program. He is presently the President of the North American Society for Sport Management (NASSM). Prior to this election, Crow was NASSM's Business Office Manager for two years and a Member-at-Large on the Executive Council. Crow recently ended his three-year tenure as Editor-in-Chief of the Sport Marketing Quarterly, a publication for which he presently serves as a member of the Editorial Review Board. As Editor of SMQ, Crow was a founding board member of the Sport Marketing Association. In 2005, Crow started a sport marketing and fan consultation company, GameDay Consulting, LLC, a firm specialising in the training, certification, and monitoring of GameDay employees at sport! venues.
- Product Details
-
- ISBN
- 9781940067698
- Format
- Paperback
- Publisher
- Fitness Information Technology, (01 July 2022)
- Number of Pages
- 254
- Weight
- 618 grams
- Language
- English
- Dimensions
- 240 x 170 x 15 mm
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