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Customer insight in tourism
Hardback
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- Book Synopsis
- Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services.This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.
- About The Author
- Adrian Lubowiecki-Vikuk is Associate Professor in the Institute of Management, SGH Warsaw School of Economics, Warsaw, Poland.Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.
- Product Details
-
- ISBN
- 9781041069690
- Format
- Hardback
- Publisher
- Routledge, (27 November 2025)
- Number of Pages
- 254
- Weight
- 620 grams
- Language
- English
- Dimensions
- 234 mm
- Series:
- See all books in this series
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