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Communication Design and Branding
Paperback
€231.99
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- Book Synopsis
- This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
- Product Details
-
- ISBN
- 9783031353871
- Format
- Paperback
- Publisher
- Springer, (31 August 2024)
- Number of Pages
- 362
- Language
- English
- Dimensions
- 235 x 155 mm
- Series:
- See all books in this series
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