About James Smith
James Smith is a British-born and Australia-based personal trainer, author, and fitness guru. In his early 20s, he left his office-based sales job to pursue a career in fitness, and worked in a gym for four years. It was here he found his true vocation, a passion for helping people and a determination to tackle the myths and fads surrounding the diet and fitness industry. Now, he has over one million followers on Instagram and regularly delivers sell-out talks and live shows around the world. His first book, Not a Diet Book, was published in 2020.