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Visual image design
Hardback
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- Book Synopsis
- Visual Image Design: Restaurants & Hotels takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.
- Product Details
-
- ISBN
- 9789886824320
- Format
- Hardback
- Publisher
- Artpower International, (14 March 2014)
- Number of Pages
- 241
- Weight
- 1698 grams
- Language
- English
- Dimensions
- 297 x 220 x 28 mm
- Series:
- See all books in this series
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