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The political marketing game
Paperback
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- Book Synopsis
- The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
- About The Author
- JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).
- Product Details
-
- ISBN
- 9781137516428
- Format
- Paperback
- Publisher
- Palgrave Macmillan, (07 April 2015)
- Number of Pages
- 259
- Weight
- 359 grams
- Language
- English
- Dimensions
- 235 x 155 x 19 mm
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