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The 10-second customer journey
Paperback
€20.39
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- Book Synopsis
- You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.)However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience-a feat that siloed companies struggle to achieve.Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement.Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today's digital customers. UX is king. Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly. Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers. Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.
- About The Author
- Todd Unger is the Chief Experience Officer of the American Medical Association, where he has driven record growth and gained international recognition for the AMA's CX program. He is the co-creator and host of AMA Update, the organization's award-winning daily video/podcast series, available on the AMA's YouTube channel and on Spotify and Apple Podcasts. A transformational marketing and digital executive, Unger's experience places him at the nexus of marketing, content, e-commerce, technology, product development and customer service-the building blocks of today's customer experience. Unger's career began at marketing and advertising powerhouses Procter & Gamble and Leo Burnett Company. He then leapt into the exploding digital world as a product manager in the early days of America Online and served as General Manager of AOL's local city guide operation, Digital City. As a Chief Digital Officer and CMO, he's led digital marketing, product, and content teams across large and small media companies, including Lifetime Television, Time Inc., and the Daily Racing Form. Unger is a frequent speaker and podcast guest on the topics of marketing and customer experience. He holds an MBA from Harvard Business School. https://www.toddunger.com/
- Product Details
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- ISBN
- 9781788605038
- Format
- Paperback
- Publisher
- Practical Inspiration Publishing, (11 June 2024)
- Number of Pages
- 184
- Weight
- 222 grams
- Language
- English
- Dimensions
- 216 x 140 x 19 mm
- Categories: