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Strategic Management: Competitiveness and Globalisation
Paperback
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- Book Synopsis
- Strategic Management 7th Edition offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. This edition includes new coverage on the public sector, not-for-profit organisations, Australian legal frameworks and corporate social responsibility as well as examples and cases from Australia, New Zealand and Asia-Pacific. This coverage of localised content serve to engage students and reflects the current climate of strategic management while updated international content demonstrates how strategic management is used in the global economy.
- About The Author
- Dallas Hanson lectured in strategic management at the University of Tasmania for many years. He has wide-ranging intellectual (and scholastic) interests, including brand management, tourism, green strategy and governance. He has won teaching awards for his work in strategy and enjoys the challenge of making strategy interesting and engaging. He now advises as a strategy consultant, which continually reminds him that organisation politics matter in the world of strategy, while logic does not always win in the process of strategy implementation.
- Product Details
-
- ISBN
- 9780170451116
- Format
- Paperback
- Publisher
- Cengage Australia, (03 September 2021)
- Number of Pages
- 616
- Weight
- 1156 grams
- Language
- English
- Dimensions
- 219 x 254 x 27 mm
- Categories: