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Starting Your Floral Design Studio
Hardback
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- Book Synopsis
- For floral designers ready to open their own small business, here's an essential how-to guide from a budding designer who left a corporate job to successfully do just that. Sharing the challenges and surprises she experienced in building her business, Justine explains: **x2022; stocking the basic supplies and materials for your products' designing and packaging; **x2022;**xA0;the crucial question of flower sourcing, and the ecological impacts to consider; **x2022;**xA0;working on defining your studio's brand, building your portfolio, and ensuring that your online presence builds clientele; **x2022;**xA0;using eco-friendly design techniques; **x2022;**xA0;preparing, packaging, and transporting your creations; **x2022;**xA0;communicating effectively with clients; and more. A review of design basics is included, with step-by-step instructions for nine floral arrangements. Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements. Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces**x2014;and contribute to**xA0;developing a floral industry that is more respectful of the environment and that educates its consumers.
- About The Author
- Justine Beaussart left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com
- Product Details
-
- ISBN
- 9780764369391
- Format
- Hardback
- Publisher
- Schiffer Craft, (28 June 2025)
- Number of Pages
- 152
- Weight
- 680 grams
- Language
- English
- Dimensions
- 254 x 203 mm
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