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Speak up now!
Paperback
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- Book Synopsis
- To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
- About The Author
- Wim Vermeulen is director of strategy and sustainability at the advertising agency Bubka. He is also a lecturer at Solvay Business School and an international keynote speaker.
- Product Details
-
- ISBN
- 9789401486255
- Format
- Paperback
- Publisher
- Lannoo, (08 December 2022)
- Number of Pages
- 205
- Weight
- 454 grams
- Language
- English
- Dimensions
- 240 x 170 x 20 mm
- Series:
- See all books in this series
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