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Social media for fashion marketing
Paperback
€57.99
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- Book Synopsis
- Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
- About The Author
- Wendy Bendoni is an Assistant Professor of Fashion Marketing and Marketing and Fashion Marketing Coordinator in the School of Business at Woodbury University, USA. She is an established consumer cultural and market researcher with three decades of experience. A respected international forecaster, predicting trends in the market for such companies as WGSN and European consumer intelligence correspondent for BGA, she has been featured in publications including Forbes, WWD, Mashable, Huffington Post, LA Business Journal, La Depeche, and Association Française du Marketing.
- Product Details
-
- ISBN
- 9781474233323
- Format
- Paperback
- Publisher
- Bloomsbury Visual Arts, (09 February 2017)
- Number of Pages
- 271
- Weight
- 920 grams
- Language
- English
- Dimensions
- 288 x 226 x 166 mm
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