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Managing international trade and investment
Paperback
€118.90
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- Book Synopsis
- Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.
- Product Details
-
- ISBN
- 9781860942945
- Format
- Paperback
- Publisher
- Imperial College Press, (16 July 2003)
- Number of Pages
- 459
- Weight
- 1142 grams
- Language
- English
- Dimensions
- 279 x 215 x 24 mm
- Categories: