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Make it all about me
Paperback
€27.59
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- Book Synopsis
- The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
- About The Author
- Rasmus Houlind is the Chief Strategy Officer at marketing automation company Agillic. He frequently talks on the topic of marketing automation and lives in Denmark.
- Product Details
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- ISBN
- 9781912555147
- Format
- Paperback
- Publisher
- LID Publishing, (20 June 2019)
- Number of Pages
- 456
- Weight
- 522 grams
- Language
- English
- Dimensions
- 234 x 156 x 21 mm
- Categories: