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International marketing strategy
Paperback
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- Book Synopsis
- Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.
- About The Author
- Isobel Doole is Emeritus Professor of International Marketing at Sheffield Hallam University and was previously Dean of Sheffield Business School. She is an experienced marketing professional and senior academic in international marketing and in the international competitiveness of small firms. She has built an international reputation through her academic research and a number of highly successful textbooks. In her career she has worked with a range of companies from those with major international operations to small local exporters. She has also acted as an expert adviser on governmental committees.
- Product Details
-
- ISBN
- 9781473795938
- Format
- Paperback
- Publisher
- Cengage Learning, (18 May 2025)
- Number of Pages
- 544
- Weight
- 970 grams
- Language
- English
- Dimensions
- 20 x 195 x 260 mm
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