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How to research trends
Paperback
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- Book Synopsis
- Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass. Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.
- About The Author
- Els Dragt feels that being curious is certainly not a crime. She is an independent trainer, lecturer, researcher and author with 20 years of experience. Els travels the globe to stimulate professionals and students to create more human-centered innovation. She activates you to look elsewhere, ask questions and explore more. Els published several research related books, such as 'How to Research Trends' and 'Dare to Ask'.
- Product Details
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- ISBN
- 9789063696825
- Format
- Paperback
- Publisher
- BIS Publishers, (09 November 2023)
- Number of Pages
- 192
- Weight
- 520 grams
- Language
- English
- Dimensions
- 228 x 180 x 22 mm
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