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Focus groups
Spiral bound
€134.85
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- Book Synopsis
- Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
- About The Author
- Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.
- Product Details
-
- ISBN
- 9781483365244
- Format
- Spiral bound
- Publisher
- Sage, (23 September 2014)
- Number of Pages
- 280
- Weight
- 594 grams
- Language
- English
- Dimensions
- 231 x 187 x 22 mm
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