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Emotional capital for the triple win
Paperback
€19.19
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- Book Synopsis
- "Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read...a well-researched examination of consumer behavior." - Kirkus Reviews."Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring." - BookLife by Publishers Weekly.A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.
- About The Author
- Elena V. Amber is a founder, doctoral researcher, and award-winning author. Bringing over 15 years of international business and startup experience, Amber holds multidisciplinary degrees in social management, biology, executive business administration, and psychology at Master's level. Her doctoral research blends behavioral psychology and economics with neuroscience, examining factors impacting sustainable consumption at the nexus with impulsive buying behavior. Drawing on extensive business applications research for sustainability, she provides a fresh perspective on sustainable consumption via lenses of emotional capital and consumer transformation.
- Product Details
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- ISBN
- 9781788607018
- Format
- Paperback
- Publisher
- Practical Inspiration Publishing, (24 June 2025)
- Number of Pages
- 224
- Weight
- 250 grams
- Language
- English
- Dimensions
- 216 x 140 x 14 mm
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