Currently Out Of Stock
Dynamic growth of Chinese firms in the global market
Hardback
€111.65
Collect 334 Reward Points
- Currently Out Of Stock
- Book Synopsis
- How have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China's firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach.
- About The Author
- David K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada.
- Product Details
-
- ISBN
- 9781107060128
- Format
- Hardback
- Publisher
- Cambridge University Press, (13 February 2020)
- Number of Pages
- 236
- Weight
- 490 grams
- Language
- English
- Dimensions
- 235 x 158 x 15 mm
- Categories: