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Digital marketing and social media strategies for tourism and hospitality organizations
Paperback
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- Book Synopsis
- Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
- Product Details
-
- ISBN
- 9781911635482
- Format
- Paperback
- Publisher
- Goodfellow Publishers, (31 March 2022)
- Number of Pages
- 256
- Weight
- 378 grams
- Language
- English
- Dimensions
- 234 x 156 x 17 mm
- Series:
- See all books in this series
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