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Developing successful social media plans in sport organizations
Paperback
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- Book Synopsis
- Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.
- About The Author
- Jimmy Sanderson, PhD, earned a BA, MA, and PhD from Arizona State University in communication studies. He is currently an assistant professor in the Department of Communication Studies at Clemson University, where he directs the sports communication BA program. Prior to entering the academy he worked in human resource management for 11 years. He maintains an active research agenda focused on the intersection of social media and sport, and he also conducts research related to health and safety issues in sport. He has been cited in media outlets such as USA Today, Chronicle of Higher Education, and ESPN.com. He also regularly speaks to sport association groups about social media, such as the National Federation of State High School Associations and Academic Advisors for Athletics. He and his wife, Kirsten, have two boys, Walker and Connor. You can find him on Twitter: @jimmy_sanderson
- Product Details
-
- ISBN
- 9781935412977
- Format
- Paperback
- Publisher
- Fitness Information Technology, (15 May 2015)
- Number of Pages
- 98
- Weight
- 264 grams
- Language
- English
- Dimensions
- 260 x 180 x 9 mm
- Series:
- See all books in this series
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