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Content is currency
Paperback
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- Book Synopsis
- In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
- About The Author
- Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web , and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com
- Product Details
-
- ISBN
- 9781857885736
- Format
- Paperback
- Publisher
- John Murray Business, (12 February 2012)
- Number of Pages
- 264
- Weight
- 409 grams
- Language
- English
- Dimensions
- 226 x 152 x 18 mm
- Categories: