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Citizen Coke
Paperback
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- Book Synopsis
- By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
- About The Author
- Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.
- Product Details
-
- ISBN
- 9780393353341
- Format
- Paperback
- Publisher
- W.W. Norton and Company, (05 January 2017)
- Number of Pages
- 448
- Weight
- 401 grams
- Language
- English
- Dimensions
- 211 x 140 x 33 mm
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