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The digital transformation canvas
Paperback
€40.60
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- Book Synopsis
- A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisation short case studies in each chapter to help you further engage with the subject and understand the objectives over 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
- About The Author
- Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK. Further information about the author: https://marcpeter.com/
- Product Details
-
- ISBN
- 9781292466194
- Format
- Paperback
- Publisher
- FT Publishing, (13 May 2024)
- Number of Pages
- 224
- Weight
- 320 grams
- Language
- English
- Dimensions
- 234 x 158 x 22 mm
- Categories: