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The development factory
Hardback
€44.80
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- Book Synopsis
- Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.
- About The Author
- Gary P. Pisano is the Harry E. Figgle Jr. Professor of Business Administration and Head of the Technology and Operations Management unit at Harvard Business School.
- Product Details
-
- ISBN
- 9780875846507
- Format
- Hardback
- Publisher
- Harvard Business Review Press, (01 November 1996)
- Number of Pages
- 343
- Weight
- 669 grams
- Language
- English
- Dimensions
- 244 x 163 x 33 mm
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