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Real-time strategy and business intelligence
Paperback
€154.00
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- Book Synopsis
- This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Also developing the concept of strategic agility, the book provides perspectives from a range of disciplines including strategic practices and decision making, customer relationship management, human resource management, competitive intelligence, supplier network management and business intelligence systems. Presenting managerial frameworks and guidelines, Real-time Strategy and Business Intelligence explores how to improve utilization of business intelligence systems in real-time decision making. Providing practical and future-oriented insights backed by examples and best practices, the authors present a clearly conceptualized theoretical framework.
- About The Author
- Marko Kohtamäki is Professor of Strategy and Director of the 'Networked Value Systems' (NeVS) research program at the University of Vaasa, Finland. Professor Kohtamäki is also a visiting professor at Luleå University of Technology, Sweden, and takes special interest in industrial service business or servitization, strategic practices, and business intelligence or management information systems in technology companies. He has published in several distinguished international journals, such as Strategic Management Journal, Industrial Marketing Management, Journal of Business Research, and Strategic Entrepreneurship.
- Product Details
-
- ISBN
- 9783319854991
- Format
- Paperback
- Publisher
- Palgrave Macmillan, (01 August 2018)
- Number of Pages
- 227
- Weight
- 3202 grams
- Language
- English
- Dimensions
- 210 x 148 mm
- Categories: