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Persuasive writing
Paperback
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- Book Synopsis
- Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
- About The Author
- Pete Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and evaluated successful research bids worth €67m. His guidelines and training courses have contributed to writers securing projects worth over €200m over the same period.
- Product Details
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- ISBN
- 9780273746133
- Format
- Paperback
- Publisher
- Pearson Business, (10 March 2011)
- Number of Pages
- 208
- Weight
- 270 grams
- Language
- English
- Dimensions
- 214 x 163 x 12 mm
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