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Business ethics
Paperback
€107.29
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- Book Synopsis
- Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions. This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.
- About The Author
- O.C. Ferrell is The James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also been on the faculties of the University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association, and he chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was the vice president of publications and is president of the Academy of Marketing Science. He was the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He received a Lifetime Achievement Award from the Macromarketing Society and a special award for service to doctoral students from the Southeast Doctoral Consortium. He received the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and, more recently, the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell is the co-author of 20 books and more than 100 published articles and papers. His articles have been published in the Journal of Marketing Research, the Journal of Marketing, the Journal of Business Ethics and the Journal of Business Research as well as other journals.
- Product Details
-
- ISBN
- 9781337614436
- Format
- Paperback
- Publisher
- South-Western, (01 March 2018)
- Number of Pages
- 672
- Weight
- 1180 grams
- Language
- English
- Dimensions
- 11 x 80 x 99 mm
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