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Basic marketing research
Paperback
€101.49
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- Book Synopsis
- For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- Product Details
-
- ISBN
- 9781292020488
- Format
- Paperback
- Publisher
- Pearson, (08 August 2013)
- Number of Pages
- 676
- Weight
- 1340 grams
- Language
- English
- Dimensions
- 280 x 216 x 26 mm
- Series:
- See all books in this series
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