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The innovation stack
Hardback
€28.79
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- Book Synopsis
- In 2009 Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting card payments, McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a startup that would enable small merchants to accept card payments on their mobiles. But just as Square was taking off, Amazon launched a similar product - but retreated within a year. How did Square beat the most dangerous company on the planet? Was it just luck? McKelvey eventually found the key: a strategy he calls the Innovation Stack.
- Product Details
-
- ISBN
- 9780593086735
- Format
- Hardback
- Publisher
- Portfolio, (10 March 2020)
- Number of Pages
- 288
- Weight
- 406 grams
- Language
- English
- Dimensions
- 220 x 150 x 18 mm
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