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The Financial Times essential guide to business writing

by Ian Atkinson | 01 November 2011
PAPERBACK
Category: Office Skills
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
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Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
Currently out of stock
Delivery in 5 - 7 working days
Eligible for free delivery
62 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€20.99
Currently out of stock
Delivery in 5 - 7 working days
Eligible for free delivery
62 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Product Details

The Financial Times essential guide to business writing

ISBN9780273761136

FormatPAPERBACK

PublisherFINANCIAL TIMES/PRENTICE HALL (01 November. 2011)

No. of Pages176

Weight302

Language English (United States)

Dimensions 208 x 138 x 13