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The Adweek copywriting handbook
PAPERBACK
Categories:
Business and Management
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
73 Reward Points
Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!
€24.36
Was €30.45
73 Reward Points
Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!
Categories:
Business and Management
Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Product Details
ISBN9780470051245
FormatPAPERBACK
PublisherJOHN WILEY & SONS, INC. (02 January. 2007)
No. of Pages336
Weight498.96
Language English
Dimensions 231.1 x 185.4 x 22.9