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Services management
Paperback
€123.24
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- Book Synopsis
- Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
- Product Details
-
- ISBN
- 9780273732037
- Format
- Paperback
- Publisher
- Pearson, (14 March 2013)
- Number of Pages
- 544
- Weight
- 800 grams
- Language
- English
- Dimensions
- 245 x 190 x 22 mm
- Categories: