Scaling the tail

by Seung Ho Park | 06 August 2015
Category: Reference
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
€104.99
314 Reward Points
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery
314 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€104.99
Currently out of stock
Delivery 5-7 Days
Eligible for free delivery
314 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

Product Description

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Product Details

Scaling the tail

ISBN9781137543530

Format

Publisher (06 August. 2015)

No. of Pages0

Weight380

Language English (United States)

Dimensions 216 x 140