In Stock
Scaling the tail
Hardback
€89.99
Collect 269 Reward Points
- Free Delivery from
- This Book Is Available Online Only
- Book Synopsis
- This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- About The Author
- Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
- Product Details
-
- ISBN
- 9781137543530
- Format
- Hardback
- Publisher
- Palgrave Pivot, (07 August 2015)
- Number of Pages
- 163
- Weight
- 368 grams
- Language
- English
- Dimensions
- 216 x 140 x 21 mm
- Series:
- See all books in this series
- Categories: