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Mid-century ads
Hardback
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- Book Synopsis
- Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
- About The Author
- Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.
- Product Details
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- ISBN
- 9783836591478
- Format
- Hardback
- Publisher
- Taschen, (11 October 2023)
- Number of Pages
- 512
- Weight
- 1110 grams
- Language
- English
- Dimensions
- 217 x 156 x 34 mm
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