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Marketing management
Paperback
€91.34
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- Book Synopsis
- For marketing management courses. The gold standard for today's marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples
- Product Details
-
- ISBN
- 9781292462714
- Format
- Paperback
- Publisher
- Pearson, (14 October 2025)
- Number of Pages
- 551
- Weight
- 1270 grams
- Language
- English
- Dimensions
- 275 x 216 x 20 mm
- Categories: