Eddie Jordan’s Rules For Risk, Instinct And Success
Part memoir and part life manual, this book distils Eddie Jordan’s wild career into sharp lessons on backing yourself, spotting talent and moving fast. Motorsport fans will enjoy the paddock stories, while ambitious readers will be drawn to its bold, irreverent take on success.
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Eddie Jordan’s Rules For Risk, Instinct And Success
Part memoir and part life manual, this book distils Eddie Jordan’s wild career into sharp lessons on backing yourself, spotting talent and moving fast. Motorsport fans will enjoy the paddock stories, while ambitious readers will be drawn to its bold, irreverent take on success.
- Book Synopsis
-
Ideal for readers who:
- Keep coming back to motorsport stories full of risk, charisma and larger-than-life figures.
- Want sharp life lessons drawn from bold decisions and instinctive leadership.
- Enjoy the fast-moving world of Formula One, deals, personalities and talent-spotting.
- Prefer energising nonfiction with a confident, mischievous streak.
'A testament to the success of Eddie's life' DAMON HILL
LIFE LESSONS FROM AN F1 LEGEND Eddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a magnet for talent. He believed in going all in, lifting others as he rose.
FULL THROTTLE is a riveting account of a life lived at the heart of motorsport, filled with raw insights and untold stories from Eddie Jordan's wildest moments. At its core is the Jordan Code: twenty-five powerful, punchy principles drawn from Eddie's extraordinary journey to founding Jordan Grand Prix; to discovering future champions like Michael Schumacher; to closing billion-pound deals; all the while making mischief around the world.
The book also contains contributions from many of Eddie's friends and inner circle including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter, Stephen Roche, Roger Taylor, Mark Webber and Keith Wood.
Eddie Jordan had a fearless life philosophy. It means backing yourself no matter what others say, taking bold risks, and never asking permission to succeed. Eddie lived with energy, instinct and defiance. With this book you can too.
- About The Author
- Keith O'Loughlin is an entrepreneur, strategist and storyteller whose career spans technology, sport and investment. A long-time friend and business partner of Eddie Jordan, Keith worked closely with Eddie across a number of ventures and shared his instinctive belief in backing people, moving fast and trusting energy over convention. A passionate cyclist, Keith spent many hours on the road with Eddie, where conversations ranged from life and business to mischief, ideas and belief. Keith is the founder of Everlough Group, an investment and operating platform built around creativity, resilience and long-term thinking, and co-founded JKO Capital alongside Eddie Jordan. Following Eddie's passing, Keith was a founding trustee of The Eddie Jordan Foundation, established together with Eddie's wife Marie and his family to carry forward Eddie's spirit of opportunity, mentorship and belief in the next generation.
- Product Details
-
- ISBN
- 9781529450002
- Format
- Hardback
- Publisher
- Quercus, (23 October 2025)
- Number of Pages
- 464
- Weight
- 700 grams
- Language
- English
- Dimensions
- 236 x 154 x 42 mm
- Categories: