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Building a market
Hardback
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- Book Synopsis
- Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s-and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
- About The Author
- Richard Harris is professor of geography at McMaster University. He is the author of Unplanned Suburbs:Toronto's American Tragedy, 1900-1950 and Creeping Conformity: How Canada Become Suburban, 1900-1960.
- Product Details
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- ISBN
- 9780226317663
- Format
- Hardback
- Publisher
- The University of Chicago Press, (09 October 2012)
- Number of Pages
- 448
- Weight
- 780 grams
- Language
- English
- Dimensions
- 229 x 152 x 48 mm
- Series:
- See all books in this series
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