Behavioral insights

by Michael Hallsworth | 22 September 2020
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Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
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Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
Quantity:
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
54 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

€18.19
In stock online
Delivery in 2 - 5 working days
Eligible for free delivery
Quantity:
54 Reward Points

Any purchases for more than €10 are eligible for free delivery anywhere in the UK or Ireland!

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