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The marketing power of emotion
Hardback
€66.69
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- Currently Out Of Stock
- Book Synopsis
- This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
- Product Details
-
- ISBN
- 9780195150568
- Format
- Hardback
- Publisher
- Oxford University Press, (16 January 2003)
- Number of Pages
- 274
- Weight
- 572 grams
- Language
- English
- Dimensions
- 246 x 162 x 24.1 mm
- Categories: