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The manager's guide to competitive marketing strategies
Hardback
€152.25
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- Book Synopsis
- The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
- Product Details
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- ISBN
- 9781574442342
- Format
- Hardback
- Publisher
- CRC Press, (30 April 1999)
- Number of Pages
- 427
- Weight
- 925 grams
- Language
- English
- Dimensions
- 254 x 178 x 28 mm
- Categories: